Europe-Arab Trade Sees New Surge in Tourism and Hospitality Investment

In 2025, the tourism and hospitality sector across Europe and the Arab world is experiencing a notably strong upswing, signalling growing opportunities for trade and investment between the two regions. Analysts estimate that the industry in the Middle East and North Africa will generate around USD 367 billion in GDP and support some 7.7 million jobs this year, with international visitor spending approaching USD 194 billion — about 24 % above pre-pandemic levels.

This momentum is driven by several converging trends: major hotel and resort projects in the Gulf region, rising cultural-event tourism in North Africa, and European firms responding by increasing partnerships, joint developments and service exports to Arab markets. Meanwhile, Arab investors are looking to Europe to co-develop boutique hospitality brands, luxury wellness resorts and themed-tourism experiences.

For the Euro-Arab business community, this trend offers multiple compelling opportunities:

• Service providers in Europe (design, architecture, equipment, hospitality training) can partner with Arab-region developers to access fast-growing hotel pipelines.

• Arab-region investors seeking diversification can tap European heritage, boutique-hotel markets, wellness resorts and branded-tourism clusters.

• Cross-regional trade in hospitality goods and services (furnishing, décor, spa-equipment, hotel management software) stands to benefit from this boom.

• The growing links in tourism encourage simultaneous gains in connectivity, logistics, digital-platform services and cultural-business exchange — all sectors of interest to Euro-Arab commerce networks.

In short: the tourism and hospitality revival is not just a leisure story — it is increasingly a trade and investment story. For EACC members, now is a strategic moment to engage, network and act.

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