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The business relationship between Europe and Arab countries has entered an exciting new phase, thanks to a strong upswing in the tourism and hospitality sector across both regions. The revival we are witnessing is not just about travel — it is fast becoming a key driver of trade, services exports and investment partnerships. In 2025, the hospitality and travel industry in the Arab region is estimated to contribute significantly to economic growth, creating millions of jobs an

In 2025, the tourism and hospitality sector across Europe and the Arab world is experiencing a notably strong upswing, signalling growing opportunities for trade and investment between the two regions. Analysts estimate that the industry in the Middle East and North Africa will generate around USD 367 billion in GDP and support some 7.7 million jobs this year, with international visitor spending approaching USD 194 billion — about 24 % above pre-pandemic levels. This momentum